How about a Pets.com ad?
The US sports betting market is booming and there is still room for growth. With the boom came a flood of advertising for sports betting. If you watch sports or sports-related programs, you've probably noticed one sports betting commercial after another. During television broadcasts of sporting events, the odds are discussed and displayed on the screen. ESPN offers programming that focuses solely on sports betting. And there are sports betting ads everywhere in sports venues. The upcoming Super Bowl seems like the perfect place to hit us with huge sports betting commercials, but fortunately the NFL has confirmed that there will only be three commercials during the big game on February 11th.
NFL sports betting GM David Highhill said one of the sports betting commercials will appear shortly before kickoff and two will appear during the game. DraftKings, FanDuel and BetMGM will reportedly be the three companies running ads.
The FanDuel commercial will most likely run during the game as it offers future Hall of Fame tight end Rob Gronkowski a second chance to kick a field goal in the Kick of Destiny promotion. He missed the kick last year. It would be strange if such a hyped advert featuring a major football star was shown before the game, although it could depend on how much each company pays.
The NFL has its limits
The fact that there will only be three sports betting commercials was due to the sports betting companies and not the NFL, as the NFL allowed more. However, the league has its limits when it comes to commercials (particularly commercials, not all sports betting sponsorships, discussions, tie-ins and other advertising).
“We have some policies in place to limit the amount of sports betting advertising in our live games,” Highhill said told reporters during an online forum about the first ever Super Bowl in Las Vegas. “It’s about one ad per quarter. Overall, less than 5% of all in-game ads are sports betting ads.”
Highhill added that it is important for the NFL to “keep an eye on the volume, volume and saturation of sports betting advertising and the extent to which we integrate that into live play.”
Jeff Miller, the league's executive vice president of communications, public affairs and policy, said the NFL has taken steps to ensure the integrity of games as sports betting has increased since the U.S. Supreme Court struck down PASPA in 2018 . League and team employees, All participants, including players and coaches, have been trained on what is and is not allowed in gambling. The NFL has also worked with outside monitoring companies.
